Cold Pressed Oil in Choori: In Choori, cold pressed oil was a way of life until 50 years ago when industrially processed, refined oils took over the market.
Do you remember your great grandfathers telling you about how they used to go to the oil store with an empty can purchase cold-pressed oil for Rs. 5.
Gone are the good golden days where our great grandfathers lived a healthy long life. Is technology advancement a boon or a bane? Like a coin has two sides, technology has paved its way for us to lead an unhealthy lifestyle.
Is the edible oil available in the market really edible oil? Are we enjoying the same food quality, taste, and nutrition that our forefathers did decades ago?
The birth of Standard Cold Pressed Oil, a startup by 3 brothers, found answers to these questions.
Hailing from an agricultural family from a small village in Madurai, Tamil Nadu, India the brothers decided to give back the people who deserved what our forefathers enjoyed “NAATTU MARACHEKKU OIL” (Natural Cold Pressed Oil).
Also known as Wood Pressed Oil / Kachi Ghani Oil / Chekku Oil / Marachekku Ennai.
Please always get in touch with your authentic South Indian native store.
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What Is The Function Of Oil In Cooking?
At 250000 BC, when early man learnt how to produce fire, it was the time he also learnt how to use animal fats for cooking. It was an accidental discovery when he saw oil naturally dripping out of meat when he was cooking it.
First things first, what is the function of fats while cooking? To be short, fats not only add flavor but it is an important medium to transfer heat from the fire to the food.
For instance, when we take non-fat vegetables in a pan over heat, they couldn't cook properly without oil. It will be half cooked and remain raw so adding oil to the veggies before cooking helps to transfer heat evenly.
How Cold Pressed Oils Were Discovered?
Before the 1890's, western society only consumed animal fats. Tallow, lard, butter, and suet are examples of animal fats.
On the other hand, the eastern societies consumed cold pressed fats like coconut oil, peanut oil. And the amazing discovery of cold pressed oils are traced back during the Indus valley civilization where archaeologists found the oil making chekku 5000 year old and charred sesame seeds in the ruins of Harappa.
And these cold pressed oils are not new to us. They are forgotten for many years but now, people are welcoming cold pressed oils to their kitchen due to the awareness of the blessing in disguise called refined oil.
What Are Cold Pressed Oils And How They Are Made?
During the olden days, chekku is used to grind seeds at low temperature with the help of bulls. The chekku oil extraction is 4000 years old and was discovered by the Harappan civilization. The vaagai maram is used to absorb heat and maintain the oil extraction at atmospheric temperature.
Cold means the presence of low temperature, especially in the atmosphere.
Pressing is an act or instance of applying pressure or force to (something) to flatten or shape or squeeze it.
The bulls operate the chekku and they would move slowly. This method makes the oils retain the nutritional value and flavours.
Today, by another method without affecting the animals, the seeds are poured into the pestle and the wooden mortar spins slowly while the pestle stays still at a very minimum atmospheric temperature. After 20 minutes, the oil pours out of the small tap on the side of the mill into the pot.
Why Cold Pressed Oils are Divine?
So, what is really worth your attention about cold pressed oils?
Low Temperature Settings
Our traditionally made cold-pressed oils are extracted at low temperatures which extract the right amount of oil from seeds. This low temperature setting retains the nutrients and flavor within the oil.
Zero harmful preservatives
And this is a really important feature that should be noticed by everyone. Cold Pressed oils are filtered using natural methods like sunlight and are strictly confined to not adding any kind of preservatives to extend their shelf life and make them colourless.
The shelf life of cold pressed oils are 6-9 months without the addition of preservatives.
A Minimal Amount Is Enough- While cooking, cold pressed oils are way more better than refined oils. Since the oil is thicker in density, 3 litres of oil per month is enough for a family of 4 members.
Triple A Grade, High Quality Seeds
High quality seeds are bought from farmers, shelled and crushed in the pestle at low temperature in the pestle.
Naturally Vegetable Oil
This term refers to any oil derived from plant sources. For example, sunflower oil, sesame oil, peanut oil, mustard oil, neem oil, castor oil, olive oil, safflower oil, soybean oil, etc. These oils are naturally healthy and good to consume.
In vegetable oils, there is no need for adding substances for its color, taste, preservatives and flavor and they are 100% natural aroma and trustworthy.
Cold Pressed Oil Are Not Extracted At High Temperatures Like Refined Oils Do
Cold Pressed oils are not extracted at higher temperatures like refined oils.
Refined oils are extracted at 240°C which forces to extract a large amount of oil from a certain amount of seeds and doesn't contain any nutrients, flavour and aroma.
Whereas in our traditionally made cold-pressed oils, oils are extracted at low temperature which extracts the right amount of oil from seeds and retains the nutrients, flavour and aroma.
Cold Pressed Oils Doesn't Contain Any Chemical Preservatives As Refined Oils Do!
The most important reason that Coldpressed Oils should receive a golden crown is they contain zero preservatives. And hence their shelf life is shorter and you can buy them whenever you need.
Refined oils get a bad reputation among society for manufacturing oil with lots of preservatives to increase their shelf life.
Have you wondered why refined oils are colourless and odourless?
First of all, the refined oils are treated with acid, or bleached, purified using an alkali. They can be also neutralized, deodorized, and filtered using chemicals like hexane. And finally, the colourless, odourless, nutrients- destroyed liquid which is called refined oil is left out!
Contain Healthy Fats While Refined Oil Don't!
According to the London Imperial College School Of Medicine, Coldpressed oils are extracted at low temperatures, keep their omega 3 and omega 6 fatty acids intact which is necessary for our body in improving eyesight, immunity and internal organ protection.
While in cases of refined oils, they have pro-inflammatory properties and omega 3, 6 fatty acids ratio are skewed.
Coldpressed Oils Improve Good Cholesterol Levels Whereas Refined Oils Do The Contrary!
Cold Pressed oils contain polyunsaturated fats and monounsaturated fats / monounsaturated fatty acids which help to lower bad cholesterol levels. In cases of refined oil, refined oil contains trans fat which increases bad cholesterol levels.
Why Coldpressed Oils Are Higher In Price When Compared To Refined Oils?
3 kg seeds are used/required for extracting 1 liter of oils at the lowest atmospheric temperature, the nutrients are maximum and more favorable, and thickest when compared to other oils in the market. Get your fact straight, cold pressed oils are the real oils whereas refined oils are a blessing in disguise attracting consumers to fall for bumper offer traps.
Instead of wondering why Cold Pressed Oils are expensive, the right question to come up is why are refined oils conservatively more cheaper? Refined should at least be sold at the right price of the raw materials added, unless they are not!
|Characteristics||Cold-pressed Oil||Refined Oil|
|Health Benefits||Nutrients are maximum since they are extracted at low atmospheric temperature and filtered by natural methods.||Nutrients are very minimal since they are destroyed when being manufactured at a very high temperature of 220°C and filtered using harmful chemicals like hexane.|
|Usage||3 litres of oil per month is enough for a family of 4 members.||5 litres of oil per month is needed for a family of 4 members.|
|Flavour||High-grade seeds are bought from farmers and shelled, crushed without affecting the flavour.||Low-grade seeds and unnecessary combination of palm oil done and sold at a very cheap price without any flavour.|
|Density||The oil is thicker which delivers taste to the food even when you use in minimal amounts.||Refined oil is thinner in density.|
|Shelf Life||Due to zero addition of preservatives, their shelf life is 6 months.||Refined oils last for a year due to the addition of powerful and harmful preservatives.|
|Trans fats||Zero trans fats||Trans fats are included|
|Healthier?||Good quality and healthy at a reasonable price.||Bad quality and unhealthy for a very cheap price.|
What Are The Health Benefits Of Coldpressed Oil And Which Is The Right One For You?
Cold Pressed Coconut Oil in Choori
Smoke Point Of Cold Pressed Coconut Oil: 177°C
Regional Names of Coconut Oil:
Suitable for: deep frying and other cooking methods. Coconut oil is very stable and can withstand high temperatures.
- As everyone's right, coconut oil is high in saturated fats which helps to increase the good cholesterol levels in your body.
- They are also high in medium chain fatty acids which goes straight to your liver and acts as a quick source of energy.
- Two research studies involving the kitsvan and Tokelauan people have confirmed that their larger dietary consumption of coconut have resulted in a lesser ratio of developing heart disease and stroke.
- Lauric acid present in coconut oil consists of amazing antimicrobial effects that helps to develop immunity against staphylococcus infections and candida albicans.
- Medium chain fatty acids present in coconut oil boosts brain function and prevents Alzheimer's disease.
Cold Pressed Groundnut / Peanut Oil in Choori
Smoking Point: 160°C
Regional Names of Groundnut Oil:
Suitable for: Since it has a neutral taste, it is suitable for deep frying and high temperature cooking methods.
- Peanut oil contains high levels of vitamin E that protects against free radical damage and chronic diseases of the heart.
- It has plant sterols which help to reduce the risk of developing heart disease.
- Vitamin E helps to protect the skin against sun damage and reduce aging factors.
- Omega 3s fats help to fight against inflammation and protect against chronic diseases.
- They help to increase immunity and protect against infections.
- Research studies have claimed that the high levels of unsaturated fats lower blood glucose levels and support better diabetes control.
Note: If you have peanut allergy, it is better to avoid the oil since it is Cold Pressed.
Even though they contain omega 3 s fatty acids, they also contain omega 6 fatty acids which contain pro-inflammatory properties, and studies claim that women with breast cancer should avoid the addition of peanut oil into their diet.
Cold Pressed Sesame Oil in Choori
Smoking Point of Cold Pressed Sesame Oil: 176°C
Regional Names of Gingelly Oil:
Best for: Sesame oil is a general purpose oil that is used for all cooking methods such as sautés, roasts, toasts, etc.
- Cold Pressed Sesame oil is high in antioxidants such as sesamol and sesamol which helps to prevent cell damage.
- Studies have claimed that intake of sesame oil supplements reduces the risk of developing heart cell damage.
- Sesame oil also plays an effective role in managing blood glucose levels for the long term at the right level.
- Rodent studies have shown that sesame oil helps to cure wounds and burns.
- They are also good to improve the symptoms of arthritis.
- Lastly, researchers have added that they improve sleep quality and hair growth.
Cold Pressed Mustard Oil / Sarson Ka Tel in Choori
Smoking Point: 176°C
Suitable for: pan-frying and sauteing and is a preferred choice of North Indian and Bengali dishes.
- Mustard oil has antimicrobial properties to protect against E.coli and staphylococcus infections.
- In Bangladesh, people used to massage their newborns with mustard oil which enhances the strength of the skin barrier.
- Mustard oil is rich in ALA, an omega 3 fatty acid that helps to reduce inflammation and improve the symptoms of rheumatoid arthritis.
- The options of cooking oil are region-specific. Gujarat likes groundnut oil, South India is used to coconut oil, sesame oil as well as groundnut oil. Rajasthan chooses sesame oil, as well as mustard oil, which is preferred in eastern and northern areas of India.
- Rodent studies have shown that mustard oil has blocked the growth of cancer cells developing in rodents.
- Mustard oil contains monounsaturated fatty acids which are proven to reduce triglycerides levels, and maintain blood sugar, blood pressure levels, and keeps the heart-healthy.
Why Standard Brand is the Best Online Store To Buy Cold Pressed Oils in Choori?
We are FSSAI Certified & Matt Lab Certified. Standard Cold Pressed Oil is a TradeMark registered (TM) company.
Standard Cold Pressed Oil is a 100% family business. We collect the best raw materials from the most experienced suppliers from different parts of India.
Standard Cold Pressed Oil is a significant and continually growing Indian company having an operation unit at Madurai, Tamil Nadu. We are the leading manufacturers of high-quality cold pressed, unrefined oils in Tamil Nadu.
Standard Cold Pressed Oil is primarily focused to bring the edible oil should be real and from nature available to everyone. We have taken up this ambitious project and are moving to each & every Indian household that our great forefather used 5000 years ago.
We are proud of our brand “Standard Cold Pressed Oil”, we produce cold pressed nutritional oils. We do not employ chemical or solvent extraction processes, ensuring the aroma, flavor and nutritional characteristics of our quality raw materials are preserved.
The company is recognized as a market leader for freshness, premium quality, lab certified & specialized in producing high quality of cold pressed oils.
Customer feedback acts as a fuel to the growing company like us. Honest feedback makes us a customer feedback driven company.